Summary
WiseGuyReports.com adds "Proximity Marketing Market 2019 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2024" reports to its database.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
This report focuses on the global Proximity Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Proximity Marketing development in United States, Europe and China.
The key players covered in this study
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy
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Market segment by Type, the product can be split into
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
Market segment by Application, split into
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Proximity Marketing status, future forecast, growth opportunity, key market and key players.
To present the Proximity Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Proximity Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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Major Key Points in Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Proximity Marketing Market Size Growth Rate by Type (2014-2025)
1.4.2 Wi-Fi
1.4.3 BLE Beacon
1.4.4 Near Field Communication (NFC)
1.4.5 GPS Geofencing
1.4.6 Others
1.5 Market by Application
1.5.1 Global Proximity Marketing Market Share by Application (2014-2025)
1.5.2 Retail & E-Commerce
1.5.3 Healthcare
1.5.4 Infrastructural
1.5.5 BFSI
1.5.6 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Proximity Marketing Market Size
2.2 Proximity Marketing Growth Trends by Regions
2.2.1 Proximity Marketing Market Size by Regions (2014-2025)
2.2.2 Proximity Marketing Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
.....
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Proximity Marketing Introduction
12.1.4 Google Revenue in Proximity Marketing Business (2014-2019)
12.1.5 Google Recent Development
12.2 Microsoft
12.2.1 Microsoft Company Details
12.2.2 Company Description and Business Overview
12.2.3 Proximity Marketing Introduction
12.2.4 Microsoft Revenue in Proximity Marketing Business (2014-2019)
12.2.5 Microsoft Recent Development
12.3 Apple
12.3.1 Apple Company Details
12.3.2 Company Description and Business Overview
12.3.3 Proximity Marketing Introduction
12.3.4 Apple Revenue in Proximity Marketing Business (2014-2019)
12.3.5 Apple Recent Development
12.4 Zebra Technologies
12.4.1 Zebra Technologies Company Details
12.4.2 Company Description and Business Overview
12.4.3 Proximity Marketing Introduction
12.4.4 Zebra Technologies Revenue in Proximity Marketing Business (2014-2019)
12.4.5 Zebra Technologies Recent Development
12.5 Qualcomm
12.5.1 Qualcomm Company Details
12.5.2 Company Description and Business Overview
12.5.3 Proximity Marketing Introduction
12.5.4 Qualcomm Revenue in Proximity Marketing Business (2014-2019)
12.5.5 Qualcomm Recent Development
12.6 Inmarket
12.6.1 Inmarket Company Details
12.6.2 Company Description and Business Overview
12.6.3 Proximity Marketing Introduction
12.6.4 Inmarket Revenue in Proximity Marketing Business (2014-2019)
12.6.5 Inmarket Recent Development
12.7 Swirl Networks
12.7.1 Swirl Networks Company Details
12.7.2 Company Description and Business Overview
12.7.3 Proximity Marketing Introduction
12.7.4 Swirl Networks Revenue in Proximity Marketing Business (2014-2019)
12.7.5 Swirl Networks Recent Development
12.8 Shopkick
12.8.1 Shopkick Company Details
12.8.2 Company Description and Business Overview
12.8.3 Proximity Marketing Introduction
12.8.4 Shopkick Revenue in Proximity Marketing Business (2014-2019)
12.8.5 Shopkick Recent Development
12.9 Estimote
12.9.1 Estimote Company Details
12.9.2 Company Description and Business Overview
12.9.3 Proximity Marketing Introduction
12.9.4 Estimote Revenue in Proximity Marketing Business (2014-2019)
12.9.5 Estimote Recent Development
12.10 Unacast
12.10.1 Unacast Company Details
12.10.2 Company Description and Business Overview
12.10.3 Proximity Marketing Introduction
12.10.4 Unacast Revenue in Proximity Marketing Business (2014-2019)
12.10.5 Unacast Recent Development
12.11 Bluvision
12.12 Roximity
12.13 Proxama
12.14 Scanbuy
Continued.
